Wednesday, April 30, 2008

How To Write Your Resource Box To Get People To Click

In this article you will read how to solve a big problem for effective article writing and marketing and be provided with an easy solution that works.

I get dozens of questions everyday from people asking how to improve their sales using their resource box at the end of every article submitted.

There is NO one single formula. You really need to test, test and test again.

As your potential customers read through your article they will arrive at the resource box at the end of it.

This is where most article marketers fall short. Yet, it's a vital aspect because without a compelling resource box aka bio you are simply wasting your valuable time.

If you have a website about puppies and dogs you could write an article about "3 Fantastic Ideas On How To Train Your Puppy Within Minutes".

When your reader gets to the end of your article they will see the resource box and a link to your site.

You want them to click on the link and see what you have on offer on your site. This could be items for dogs and puppies, books or services such as dog training, dog-sitting etc.

You are probably asking "What should be in the resource box to make it more effective"?

Here is the simple answer to a problem most people have.

The resource box usually contains the name and a brief description of the author. It should also have a short description of the site and a link to the site.

Just as the article needs to "grab you by the arm" so does the resource box in order to grab the attention of the reader.

Here are two very important aspects you need to remember to be effective.

1. The resource box is small and will be limited in the number of words that can be used. Therefore, it's important to use the right keywords and entice the reader to click on the link and visit your site.

2. Every person that clicks that links and visits your site is a potential customer. As there is so little space you need to learn about proper keywords that people are searching for.

There are plenty of free keyword tools online that can help you to determine what the best keywords are for your niche.

In your resource box make sure you are as creative as you can be and make the most of the space that is available to you.

You always want to make sure that you capture your reader's attention so that they visit your site to look into your product and or service that you provide.

When you use the proper content and trigger their imagination you can make them intrigued enough to click on your link which leads to the desired outcome.

Always be sure that you use keywords and phrases that are targeted to your type of site and do not try to mislead your potential customer.

If your site is about golf and golf tips and you only deal with one particular brand then make sure you make that known in your bio.

Once you realize that you only have one chance to create a lasting impression and to grab your reader, you will never again underestimate the potential of the proper 'grab you by the arm' resource box.

Even if it's very small, it can still be a very powerful way of driving quality visits to your niche site.

A boring resource box will not help you at all and will not produce the amazing results that you could get which means lost sales for all your hard work.

Dean Shainin has helped hundreds of Internet marketers create wealth from their own online information product empire using article marketing tactics, secrets and techniques. Get $197 of F-R-E-E Videos, Audios, Squeeze Pages, Keyword Tools and Content by Subscribing to a FREE Trial of "Bum Marketing Wiz 15 Day eCourse". at: http://freereport.bummarketingwiz.com/

http://www.BumMarketingWiz.com

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