Saturday, May 17, 2008

Article Marketing & List Building - 3 Simple & Powerful Steps to Build & Take Care of Your List

The most important asset in your internet marketing and article marketing business is your list.

Let me give you just three steps. One of the things I'm known for is breaking things down to make them as simple and doable as possible. Albert Einstein said things should be made as simple as possible, but no simpler.

No in no way am I comparing myself to Al, I just really like the quote and think it is useful for our purposes here today.

3 steps to build a list:

  1. Write an article. It gives people good quality information that they can use and results in the reader wanting more good quality information...from you!
  2. In the resource box you invite them back to your website to trade their email address for some more good quality information.
  3. You conduct the trade and they're on your list.

The rest is taking care of your list. The one thing you always want to remember is that your list is made up of people. People with lives, hope, hurts and dreams, hearts and heads.

Here's three words I want you to think about in terms of taking good care of your list:

  • Relationship - You want to create an ongoing relationship with your list.
  • Interaction - To create and build the relationship you need to interact with them. Answer their questions. Ask them what they want to know.
  • Marketing Intimacy - When you take good care of your list, you amplify the know, like and trust factor which results in marketing intimacy.

We do business and spend money with those we know, like, and trust.

And now I would like to offer you free access to 2 of my Instant Article Templates when you subscribe to my free Article Marketing Minute, a 52 week audio/video newsletter on Article Marketing. You can get your instant access at http://www.ArticleMarketingMinute.com

From Jeff Herring - The Internet Article Guy & the Great Article Marketing Network.

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