Article Writing - 5 Tips To Help You Write Winning Article Titles

Writing an article title that is optimized for your chosen keyword phrase will help your article to be found by people using the search engines and people searching through article directories.

In addition, engaging titles invite people to read your work. They're the first step to getting people to visit your site because people will be first attracted to your article by your title.

Below, you'll find 5 useful tips to help you write winning article titles.

1. Start by choosing a keyword phrase to use in your article's title.

Keyword phrases are simply two or more words (keywords) that people type into a search engine to find information on topics that they're interested in. For example, if you're selling an ebook about writing articles, some keyword phrases you might use are how to write articles and article writing tips.

If you have a product, you may already know what keyword phrases that you want to use to get people to find you in the search engines. If you aren't sure, do some research to find phrases that are searched for a lot, specific and targeted to reach people interested in what your business offers.

2. Lead with your keyword phrase.

Place your keyword phrase at the beginning of your title. This is a strategy that many article writers use, including myself.

Doing this puts your chosen keyword phrase right at the beginning of your title which is thought to be helpful in getting your article found by searchers. It can also make it easy for skim readers to see what your article is about and spur them on to reading the rest of your article.

3. State benefits.

In your article's title, tell your readers exactly what they're going to get out of reading your article. Make it a benefit that is important to your target audience.

Doing keyword research and paying attention to your customers' questions and problems should help take care of this and help you to write articles that result in more traffic to your site and also more sales.

4. Be straightforward.

Cute, tricky or clever titles don't do as well as straightforward ones. Plus making your readers feel misled can cause you to lose their trust and not purchase from you. They probably won't even make it through your article.

5. Write about what you sell.

Here, the idea is to choose topics that deal with products that you offer and eliminate topics that don't have anything to do with what you sell.

For example, if you sell herbal supplements, you might guess that your customers also buy vitamins.

Probably, some of them do, and some of them don't. However, if you write about what you sell, such as herbs that are heart healthy or lower cholesterol, people that read your articles and then visit your site will likely be interested in what you offer and more likely to buy from you.

Ken writes articles on a variety of topics including business, nutrition, and health. If you would like to read more of his articles visit http://www.helium.com/users/394427