Part 1 - Marketing Elder Care Services - New Strategies For 2008 And Beyond

Marketing your elder care service in today's "mature market", means offering added value at every turn. Setting yourself apart from the competition and convincing your prospects that they would be absolutely crazy to do business with anyone else but you is essential to your survival.

Understanding and addressing the financial concerns of clients may seem foreign to many elder care service providers, but without that knowledge and a proactive approach to helping them solve those problems, elder care services lose private pay clients faster.

Some of the key concepts that all providers should have a basic knowledge of, and a referral source for include:

Reverse Mortgages- using home equity to pay for immediate long-term care needs at home.

Long-Term Care Insurance- be sure to ask if your client has this important coverage.

Veterans Aid and Attendance Pension Benefit- is your client a veteran or were they married to a veteran who is now deceased? This benefit can help pay for in-home care for longer periods of time.

o The Veterans' Administration offers a Special Pension with Aid and Attendance (A&A) benefit that is largely unknown. This Special Pension (part of the VA Improved Pension program) allows for Veterans and surviving spouses who require the regular attendance of another person to assist in eating, bathing, dressing, undressing or taking care of the needs of nature to receive additional monetary benefits. It also includes individuals who are blind or a patient in a nursing home because of mental or physical incapacity. Assisted care in an assisted living facility also qualifies.

o This most important benefit is overlooked by many families with Veterans or surviving spouses who need additional monies to help care for ailing parents or loved ones. This is a "pension benefit" and is not dependent upon service-related injuries for compensation. Most Veterans who are in need of assistance qualify for this pension. Aid and Attendance can help pay for care in the home, nursing home or assisted living facility. A Veteran is eligible for up to $1,519 per month, while a surviving spouse is eligible for up to $976 per month. A couple is eligible for up to $1,801 per month*.

Learn how to provide your clients with the right information that will keep them actively private pay longer. From more information and amazing ideas that help you market your senior service go to www.ultimateseniorservice.com and sign up for the The Amazing Senior Service Business Booster Ezine- FREE!

For more information and the FREE Amazing Senior Service Marketing EZINE, please go to http://www.ultimateseniorservice.com or http://www.marketingmyseniorservice.com