Search Engine Optimization - A Culture

Search Engine Optimization is turning into a Culture whether we like it or not.

It just baffles me that people are still unaware of Search Engine Optimization, which frankly is a drag! There is one major reason why people are unaware (or stubbornly ignore it) is because they do not buy things they do not understand.

For marketing folks, SEO is a term difficult to understand. They would rather put all their money on Search Engine Marketing (SEM) and Pay-Per-Click (PPC) campaigns. In a nutshell, SEM and PPC are easy to understand thereby easy to buy.

But wait!

Search Engine Optimization isn't that difficult to understand. Actually, once you get the hang of it it will slowly consume you. I mean this in the most positive way.

Search Engine Optimization offers the following benefits:
1. Your website will get immense exposure
2. SEO's effectivity in marketing is easily substantiated with facts (i.e numbers)
3. Since the web is a dynamic environment, everyone has the chance to rank as number one.

If you are constantly updated with the trend of SEO, there is possibility of ranking as top and gaining immense traffic and ROI is just around the corner.

Search Engine Optimization requires hard work. No one can be an expert in the area. Its how much effort you put in learning this marketing tool can you see the fruits of your labor.

(Maria Paula Tolentino is an SEO consultant for NetBooster Asia and has been doing Search Engine Optimization for the past 2 years. Her expertise lie in technical writing, web content, SEO, SEM and SMO)