Tuesday, May 20, 2008

Article Marketing - Your Resource Box Is An Important Tool

Your resource box is where your going to get the traffic that you want to your website. Yes. That's right. It's not in the article. It's in the your resource box. This is the most important tool for an article marketer and yet many just seem to abuse it.

So to get started, you must first understand that your article is not an advertisement. It is an article to help aspiring people in the industry your talking about learn more. Your resource box should help them increase their education. Don't send them to an affiliate link. Send them to your own website. I cannot stress this enough. Send them to your own website! Major article hosting servers do not let you use affiliate links. And they shouldn't.

Make your own website to help out your targeted audience. If you don't want to spend money on a domain name, then I suggest that you create a squidoo account at squidoo.com It's free, easy to use, and Google friendly.

Your article should help inform them, and your resource box should send them somewhere where they can get even more information. After all, the internet is used to get information.

Use your resource box to link your audience to your own helpful website that should have some more information about your topic. And have a link inside your website about the product that your selling. This is the way you should be doing article marketing.

Don't put not related information about yourself in your resource box. Just put information that will help your audience. Also, only put at the maximum of one link in your resource box! This is crucial. Your credibility is key. So make your resource box look as professional as possible. Use a catch. Give them a call to action. This is what your resource box should be like.

Looking for new marketing tactics? Don't worry, I have tons. Check out my website at http://www.marketingentity.com

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