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One of the big debates when you start your home internet business is whether you should learn how to do SEO for your site yourself or hire a professional. There are advantages and disadvantages to both methods. In this article I would like to compare both situations.

If you are just starting out there probably is a very big chance that you do not have that much money to invest. Usually a professional company will charge in the region of at least $2000 a month. If you do not have this money to spend then your budget will force you to do this yourself. However, if you are starting with a fairly large budget and you have a very good idea with a lot of your own products to sell then this may be a good idea. Just make sure that you choose a reputable company. It will save you a lot of time if you do not have to do this yourself.

One of the big advantages of learning this is that you can build as many websites as you like without having to pay extra for additional optimization charges. Basically, you can build your own virtual real estate online. Look for profitable niche markets and then create your web site yourself. You can use a combination of affiliate links, Google Adsense advertising or create your own products.

However, one of the disadvantages is that you need to keep pace of the developments in the industry. What works today may not work in the future. This will require a massive investment of your time and interest. You can follow white hat strategies which will ensure your long term success like building a quality web site that people will want to link to. However, if you hit a problem like say for example you have a dynamic web site using a scripting language and all of the sudden your site gets dropped from the search engines you will be alone and struggle to get your rankings back if you do not know what to do.

I have briefly looked at the two paths that you can follow, however your decision will most likely be made by how much time and capital that you have to invest in your business.

Are you really interested in driving massive traffic to your website?

Here's the answer:

Secrets Of Article Marketing - Download your free ebook now.

Mark Abrahams is a full time internet marketer who has helped others to earn a living online.

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