Three Things You Must Do Before You Submit To Article Directories

To all writers and non-writers out there, now is the time to start digging up those creative writing skills.With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is

Link building can be a long, slow process. Sure, it's worth having good one-way links flowing into your site, but what can you do to speed up the process? Some of the methods suggested in the past are now no longer considered by search engines to be valid for link building. For example, the link farms that would promise you tens (if not hundreds) of links back to your site for a flat fee or the reciprocal linking with other sites. It's not that the search engines punish you for this. It's difficult to justify penalizing a web master when anyone can make a link to the web master's site, not just the web master. If search engines have no way of knowing who put the link in place, their most reasonable action is simply to ignore the link if they don't like it.

So apart from reciprocal links which have fallen out of favor, and three way linking which appears to work under certain circumstances but not all, you as a website owner are still stuck with the problem. What we are really looking for here is a technique that is "honest" with the search engines, interesting for your human readers and visitors and doesn't take months or thousands of dollars to put into place.

Here is a suggestion. Create content which is controversial and which incites the market to read what you have to say and to respond to a call to action. Then give this content exposure via an article, a viral marketing piece or a teaser text/link. You will need to exercise your judgment a bit about the nature of the content that you create. If your site is all about fresh water fishing, perhaps you can write articles about the use of exotic fluorescent flies, lights under water or the necessity of catching fish to restore natural balance. Just make sure that your article hits a nerve and remains credible at the same time.

Your content can also be graphic in the form of a cartoon or picture that you can invite people to send on to other people that they know. Videos have recently become hot items as you can simply and effectively make a short video with hot content that people send around the web for you. Whatever it is, make sure that your link back to your site stays attached.

For the aspect of controversy, remember to catch your reader's attention with your opening statement (for example, "If fresh water fishing did not exist, rivers would turn into disease-ridden, clogged up arteries in an ecological wasteland."). The make sure you keep their attention so that they follow through the rest of the article. Search engines are also on the lookout to see if readers hit the "back" button or not. If they do, your web page may suffer in terms of search engine ranking as search engines consider that it does not correspond to users' interests.

So to really boost your one-way links, make sure that you add value and that your link is evident to both visitors and search engines. Avoid simply reprinting other people's content for circulation if you want good links back. For one reason, people typically only authorize this if you maintain their link intact at the bottom of the article, and it's not their link you want to publicize - it's yours. For another reason, search engines may consider that this is duplicate content in which case your article won't get good representation in their listings. And finally, if people have already written articles like this, another similar one coming from you is not going to fire their attention. So make sure that you add value. It can be with a new spin on a hot topic, exploring an aspect to see what the consequences are for people or taking a "contrarian view". This last tactic means putting forward reasons why the exact opposite viewpoint should be considered (for example, "There are strong reasons to believe that fresh water fishing should be banned").

Whatever you do keep it upbeat and lively to enhance the value to the one-way link that you are attaching. Practice on a few articles now, maybe trying some of the directions indicated above, and you will see how you can make it work for you.

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