Title Tags and Internet Marketing Success for Small Businesses

No one looks at the title tags, so they don't really matter, right?

Wrong.

It turns out that someone pretty important to your internet marketing success does look at those title tags: That someone is the search engine that's crawling around, deciding who should get top placement for your keywords.

Title tags are, of course, only one of the factors. But they're such an important factor that it shocks me when I see that many of the folks being paid top dollar to produce "Search engine optimized" web sites for customers aren't using them properly.

But then, the world is full of self-appointed experts who don't really know what they're doing. One of my new clients told me she had just paid someone to optimize her site and that he assured her that it took 3 or 4 months to see results.

What nonsense! I've seen sites get results in 3 or 4 days! (My own, when I started using common sense methods.)

If you write and maintain your own site, you know what your title tags say - or if you've even written any. If you've paid someone to produce your site, go look at it as soon as you finish reading this article.

Every page should have a title that includes your keywords and gives a clue about what your visitor will find on that page. Yep - every page needs its own title.

If you'll look around, you'll find a lot of sites that have only the name of the business in the title - and it doesn't change from page to page. They aren't giving the search engines any help at all! Remember, when you help the search engines, they help you right back!

Your title can be about 65 spaces long - so you do have room for a few well-chosen words. Yes, they should make sense, but don't have to be written in a complete sentence.

Think of it as a headline. Because it is. When your potential customers view search results, they'll see that title in the results. It needs to reach out and grab them, and cause them to choose your listing to click.

What is the first thing you want a potential customer to know about you? What one or two things will stop them and cause them to think "My search is over, this is the one I need?" Think about how your title can separate your listing from all the annoying, highly optimized directory sites that only offer to let you search some more. How can you show those searchers that their search is over because they've found you?

Your title tag carries enough importance that it is worth your time to really consider what it will say. Should your name be included? Only if your name alone will cause searchers to click. It's usually more important to talk about your product or service and show a primary benefit.

Sit down with pencil and paper and think of a few dozen possibilities - just the way a copywriter does when coming up with a headline. Then choose the best idea and refine it. You might have success in a few minutes - but more likely you should plan to spend an hour or more.

Lastly, make absolutely sure that whatever you promised in that title is delivered on that page. I'm sure you'll agree that there are few things on the internet as annoying as searching for something, thinking you've found it, and being taken to a page that bears no resemblance to what you're looking for.

Marte Cliff is a Freelance Copywriter who specializes in making people feel good about buying products or services - or donating to worthy causes.

She has extensive experience in writing search engine optimized web copy, direct sales letters, postcards, space ad copy, press releases, and more. She is also available for marketing plan creation and editing services.

You can visit her at http://www.marte-cliff.com . While you're there, sign up for her marketing ezine. When you do, you'll also get access to reports that will help you get better results from your own writing.

Great New Discovery Helps You Generate Massive Traffic To Your Site

As you know, online article marketing is becoming very popular as a way to drive loads of traffic to your site. Your online marketing article will be picked up by other web masters to use on their site.

"Article Marketing remains one of the best ways to draw your target market to your website and convince them that you are the best answer to their needs. Yes - even now with all of the concerns about duplicate content. We continue to see great results and so can you."

By submitting an online marketing article, you are going to get loads of back links hence massive traffic.

Here's why writing articles is STILL one of the best ways to get more sales and increase your website traffic.

1. It's FREE 2. It is such a good way of creating traffic. You write an article about a topic, you submit it to the directory site. Web masters use it on their site and, 'bling' you've got a back link. 3. People with websites love content and are always looking for it, your article will provide this content. It's a win win situation.

How to choose topics, keywords, and inspiration for your articles.

1. To create an excellent online marketing article, you'll need to do some research. You can go to Google and look up your topic and go check the sites out. Get some ideas and write it down, remember don't plaigarize.

2. For your online marketing article to get noticed, you need to supply what people are looking for. How about an all in one software where you can find out what searches are being made and the competition, then write your article and Bio box. Read on to find out more.

3. Finding the right keywords for your niche is absolutely essential. If you use the right keywords, the search engines will pick you up especially if there is low competition for it. I know of a tool where you can do this and lots more. You can do the keyword research, do article research, write your article and Bio box and loads more all in one place. This truly is the allround article tool.

How to quickly and easily write articles.

1. Writing articles for your online marketing article can be a bit daunting. You have to do your keyword research, then research your material for your online marketing article, then write it then write your Bio. This can be very time consuming. Just imagine if there was a tools that did all this in one area, well there is.

2. You'll have to write a headline for your online marketing article, this is one of the most crucial parts of your article. But, this tool I've mentioned actually helps you with your headline. Just input some info and instantly you'll have a choice of about 100 headlines to choose from, which instantly puts it into yor article. It doen't get any easier then this.

3. Now there is the body, normally you'll have to either think of it yourself, or, research sites and get ideas. You'll need to put in some good info and help answer questions to the topic. You see, people want to know things and your article is going to address that for them.

The Benefits Of An Online Marketing Article

With your online marketing article, it is going to be one of the best marketing tools you'll ever use. Study it, learn how to write good articles and you'll soon be on your way to driving massive traffic to your site.

You can use this article on your site as long as you include my resource box below. This is the power of article marketing.

Here's how to Create Unique Article In Only Minutes.

Article Marketing Secrets Exposed - Learn How To Promote Your Articles Online

One of the biggest aspects of article marketing that you need to learn how to master is the distribution of your articles. The main reason for this is that the more noise that you make in the marketplace the more successful the promotion of your website will be.

Now one of the most frequently questions that many marketers ask me is what is the best way to submit their articles. Is it to submit it to many of the directories or only the popular ones?

Based on my experience I would like go through some of the results that I experienced. When I first started using this method of marketing I was submitting my work to a number of directories. Now these backlinks from the directories did help my search engine rankings. I also found that more publishers actually published my articles consequently generating more quality one way links pointing to my website.

However, the disadvantage was that I did not get much traffic from these. I did get a few hits here and there, but I would not say that this was worth the time that I spent submitting to these directories.

So I have found the strategy of submitting to the most popular article directory gets me enough traffic without spending too much time submitting. In fact submitting alone can become a full time job if you do not manage it correctly.

If you do plan on submitting to some of the other directories I seriously suggest that you consider using software like Article Post Robot as this will save you a lot of time with your submissions.

Are you really interested in driving massive traffic to your website?

Here's the answer:

Secrets Of Article Marketing - Download your free ebook now.

Mark Abrahams is a full time internet marketer who has helped others to earn a living online.

Article Marketing - Explaining the Mystery of Article Marketing

Article marketing is one of the easiest ways to generate quality targeted traffic to your web site, and yet it remains a mystery to so many people online.

I intend to take the mystery out of article marketing in this article why is of course written as part of a massive article marketing campaign.

So what is article marketing?

Article marketing involves the writing of short internet based articles for the purpose of submitting them to online article directories which will publish the articles as content for their own website and offer the articles as content for other websites. This provides content for their web sites, and in exchange, they are willing to give your link some exposure.

One of the keys to article marketing is creating an author bio which includes at least one link to your website, and is generally placed at the end of your article. This link is one of the most critical components of the article marketing strategy, as that link will drive the bulk of the traffic that is central to just about any article marketing purpose. When people click on your link, they of course get to visit your site and the rest is up to you.

When you submit your articles to an online article directory, they will first approve or disapprove the article based on its quality and relevance to the theme of their website. In most cases, if the articles are written with decent language and grammar, are written about a topic that is included in their directory (and there are many that are general-purpose),and contain reputable content of just about any kind that is legal, the article directories will generally publish the articles. And that is about it now you know how the process of article marketing works.

The next step is to start writing articles, including your links, and submitting them to the right directories.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, Your Article Writing and Promotion Guide

Download it free here: Secrets of Article Promotion

Do you want to learn how to build a massive list fast? Click here: Email List Building

Sean Mize is a full time internet marketer who has written over 800 articles in print and 9 published ebooks.

Article Marketing - How to Improve Your Targeted Lead Generation Using Article Writing Techniques

Like most internet marketers, network marketers and online business owners you are always searching to find responsive sources of targeted lead generation and increased web site traffic, at least thats what I am constantly being asked about.

You have heard it all before, all the things you must do:

• Target your market
• Increase web site traffic
• Entice responses to your opt in forms
• Collect your leads contact information
• Improve conversion rates
• Build your lists
• Monetize your lists

Your question is still - How do you do that effectively?

Start by learning how to deploy an article writing strategy to target your lead generation efforts by:

1. Researching the categories in popular article directories, and select topics that are relevant to your target market for your article writing campaign
2. Researching keyword phrases related to those topics, for example, if you Google "targeted lead generation" or "lead generation you will find the competition is 11, 300 for the former compared to 1,900,000 for the latter, hence you would use the phrase "targeted lead generation" to attract visitors interested in that segment of the broader lead generation market.
3. Targeting your keyword phrases in your article writing, to improve your conversion rate of article readers to visit the "targeted lead generation" anchor text in the link of your articles "bio" or "resource box" leading them to your web site.
4. Providing valuable content to help your readers answer their questions, or solve the problem is your primary purpose in article writing. By doing so you will establish yourself as a "go-to" resource in your target market, that your targeted leads will want to hear from, so they will be willing to give you their contact information, if you ask them in an appropriate manner.

Do you want to learn more about how I do it? I have just completed my brand new e-book, a guide to creating profits online successfully - "How to Breathe Life into Your On-Line Business"

- Download it here - Free: - Learn How Targeted Lead Generation Starts the Art of Creating Profits Online

Are you just getting started online, or trying to jump start your sagging profits online again? Discover How to Help Your Online Business with Targeted Lead Generation Here Now

Leo Hanes is full time internet marketer, writing and publishing over 100 articles and four books primarily focused on the core principles of creating profits online.

Affiliate X Factor - The Only Factor That Matters

Everyday, thousands upon thousands of people flock to the Internet trying to claim a share of fortune online. Rumors say anyone can make million easily online while working from the beach or any favorite vacation places.

Thanks to the hype built by the so called "guru" in the make money industry, people actually believe this albeit being scammed repeatedly. Deep down in our heart, we want to believe there is a key to really achieve all the success without any noticeable effort.

Old timers who have been here for a while will finally realize there is no shortcut to riches. Business is business and when it comes to online business, it is just another business. Just that the medium is now Internet instead of newspaper, TV, radio, etc.

On the other hand, everyone has heard about the saying that "the money is in the list." What does it mean? By list, it certainly doesn't refer to any list such as in phone book. List is more about names and contact information that are interested in particular topic.

It may sound like building relationship with prospective customers in the list is common sense. After all, we are more likely to buy from someone who know and trust rather than a random sales person we meet on the street. It's better if we know for sure that the people who recommend us to buy something really knows our problems and have established credibility up front.

Andrew Fox, in his new coaching program called Affiliate X Factor, reveals exactly the process anyone can take to build their own list in any niche. He also tells how you could build credibility immediately in the welcome email. The result? Your subscribers already like you and trust that you know something of value that they don't.

The beauty of owning a list is that you can repeatedly keep in touch with the subscribers anytime you want. This doesn't mean you can send promotions upon promotions with no valuable content. Contrarily, the promotion is complementary to the content and when you position it this way, the subscribers will see the promotions as recommendations instead of hard selling.

Email marketing will never be the same again. When other marketers complain the degrading response they get from using email as a marketing tool, Andrew finds techniques to increase the response.

In one of his promotion, he successfully earns $7.55 per click, resulting in more than $39,000 worth of affiliate commission. The cost to mail the promotion is virtually free.

That's the kind of power you can get when you build a responsive list.

In conclusion, focus on relationship first before offering your products or services. In fact, position the product or service in a way that it related to the solution you have to offer tot he prospective customers.

Hendry Lee helps small business owners overcome technology challenges in starting and growing their online business.

What do I learn from Affiliate X Factor? Check it out yourself.

Copyright Hendry Lee and MarketingLoop.com

Marketing by Example

You are a budding entrepreneur. You are just starting out. You already understand the need for excellent marketing strategies, in order to attract your customers. Unfortunately, understanding the need, and knowing how to implement successful marketing tools are two different concepts. So, how do you learn what you need to know? You begin marketing by example.

Until you have the experience to guide you along the road to success, follow the leaders and begin marketing by their examples. In the beginning, simply observe the marketplace around you. By paying attention, you can usually tell what businesses are successful and what businesses are likely to fold in the near future. Then you need to ask the questions: What makes this business so successful? Why is that business struggling to keep the doors open?

Do a little sleuthing and find out why a business is going under. Are they in the wrong location for the product or service being sold? If they are off the beaten path, it can truly hurt a business, no matter how excellent their product or service.

Are the prices unreasonably high? Unfortunately, some businesses price themselves out of the marketplace. For instance, if I can buy a latte for half the price, at a competitor's shop, why should I pay double for your coffee? Unless it is the difference between tasting a hot, colored cup of water and a sip of heaven, I am going to buy the more economical cup. In order to succeed, prices need to be competitive and within financial reach of the consumer.

Even if it is the cheapest in town, is it worth the money to your customer? Have you ever been to a cheap restaurant? As soon as you put a forkful in your mouth, do you ever wish you would have paid a little extra to go elsewhere? Even if the prices are great, is the business selling a substandard product? Why do people avoid their product or service?

As you ask the questions of the dying establishments, make converse queries of the successful. Why are people willing to go out of their way, and pay a little extra, to buy this entrepreneur's product or service? What is so great about their location? What is it about the business that keeps customers flocking to through their doors? Why would I want to spend my money here?

So many questions, with so many answers! However, if you can ask these hard questions, and do a little investigative work to find the answers, you will also begin acquiring the knowledge needed for implementing successful marketing strategies.

Take advantage of the lessons learned by your predecessors in the marketplace. Marketing by example is a great way to start, and soon you will have lessons of your own to teach eager entrepreneurs.

There are a number of seasoned marketers who are also willing to share their strategies with you. People like Ted Nicholas, Dan Kennedy, Chris Cardell, Janet Switzer and Dr Joe Vitale have fabulous resources that you can draw on to aid your own marketing efforts. In other words, learn from the best that have been there and done it.

Paul Sutherland is an Accelerated Business Growth Coach. His company - Daniel Thomas International - http://www.dti.eu.com helps corporate and SMEs to grow their businesses with tried tested and proven techniques and strategies, increasing their bottom line profits in 90 days or less. Pick up a FREE copy of "The 7 Big Mistakes" report when you visit the site and request a FREE 45 minute consultation.