Marketing Is The Process Or Act Of Bringing Together Buyers And Sellers
Marketing is a Skill we all need to Learn, when succeeding online.
Strategic Marketing attempts to determine how an organization competes against its competitors in a market place. In popular usage, "marketing" is the promotion of products, especially advertising and branding.
At the end of the day, Marketing is about treating your prospects and customers with respect, and realizing that although it is very complex, don't let that shy you away from subjects that can help you grow your business.
Marketing is ONE of the most important strategies you can undertake and possibly THE most important and needs to be treated as such. Most marketing budgets usually go into training aimed at turning downloaders into users, and users into people hungry for services that will make their lives easier.
It is a combination of elements that creates the environment in which it is possible to meet a customer need, Marketing Research finds the necessary knowledge that will help others better achieve their goals and targets.
Relationship marketing attempts to do this by looking at marketing from a long term relationship perspective, rather than individual transactions. In the consumer driven approach, consumer WANTS are the main drivers of all strategic marketing decisions these days.
With consumers' ever eroding attention spans and willingness to give time to advertising messages, marketers are turning to forms of Permission marketing such as Branded Content and Reality marketing in the way of Video, etc.
Core marketing elements such as segmentation, targeting and positioning are still relevant in the modern (or post-modern) world. Email marketing is often reported as second only to search marketing (or Google Adwords) as the most effective online marketing tactic.
All of us use email marketing with existing customers, but many other companies send unsolicited bulk email, also known as spam, and as a result, those of us attempting to establish ourselves as legitimate business owners in email marketing have had a bit of an uphill battle lately. Hampered also by the criminal spam operations billing themselves as legitimate. It can be frequently difficult for us to distinguish between legitimate and spam email marketing.
Permission email marketing may also soon evolve into a technology that uses a handshake protocol between sender and receiver, and obviously the subject line is still one of the most important issues in email marketing to even get your emails read these days.
But tactics, while the most obvious aspects of marketing, are very similar to the tactics of sport. Without having this knowledge, the tactics of marketing are just blowing in the wind. Should the profession of "marketing" perhaps be redefined in most instances as advertising these days? "Food for thought"
Viral marketing is even more powerful than third-party advertising because it conveys an implied endorsement from a friend.
The same formula would apply to traditional word-of-mouth marketing (like Family discount plans and Tupperware parties),ooh remember those? (maybe I'm showing my age a bit there), but they did work, much like the forums do now.
However, if your potential customers dont find what you are saying to be interesting, your problem is more than just a "marketing challenge" as viral works both ways, good and bad, so always be honest and as helpful as possible and you can't go wrong.
Also the tone of the experience you provide customers in your marketing efforts should always be friendly, it should invite people in to chat and to think about ideas, and it should encourage both sides to get to know each other as people.
The goals of initiating and deepening relationships is vastly more important than conventional marketing goals of building awareness and just generating leads.
We all need to understand that communicating with various people is a critical activity that should not be left to chance, and I do believe it is a vital part of Marketing that can even make business & marketing more fun & less stressful.
If you look at the overall Marketing sector now, the growth is moving way more towards direct marketing and consumer promotions rather than just general brand advertising.
You need to know what you are trying to achieve first, then plan and do the tactics for marketing otherwise, you could end up just spinning your wheels and wasting your valuable time and money.
Marketing is not just telling the world about your product or affiliate products, it is also about spreading ideas or products that you believe in & sharing ideas you're passionate about. Once again, marketing is complex, but dont shy away from subjects that could help you grow your business and implement as many new ideas as you can, as often as you can.
Some aspects of marketing, especially with all the over- hyped promotions out there, are now becoming subject to a lot of criticism, but remember this....
"Nature doesn't stop it's Marketing campaign, So neither should You!"
"Discover the Marketing Secrets, That the Top Earners Use"
But Never Want to Share, Until Now that is... Once you know these secrets, The Results will break you from the heavy chains of dependence, & Set You Free.
Dianne Kneller, Very Proud to be Part of this Winning Team.
posted by fdwvsmr64455 | 11:52 PM
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