SEO Blunders to Avoid When Building Traffic

This time around I'm going to cover some of the issues you'll want to avoid in the process of gaining more targeted eyeballs to your website.

Impatient SEO strategies and inconsistent application.

Many business owners jump into the process of SEO with the idea that they'll hit number one with a bullet. They fail to grasp the full implication of their position in the Information Super Highway. If you have a popular product or service, there are going to be a lot of competitors looking to get ahead of you. If you are just getting in on the SEO game and there are 25 pages of competitors ahead of you when you start out in the search engine placement race, it's going to take some time and effort to get past everyone on the list to get to the first page in your profitable keywords. That means you need to stay consistent in posting your site, updating your content and building back links.

Sticking to one tool for your SEO campaign is suicide.

The idea of using just one form of search engine tactics is something that many new marketers do initially. It is important for you to use at least five different tools for optimizing your website and building traffic. Choose four top search engines (Google, Yahoo, MSN, Alta Vista, for example.) and aim to rank high on them in specific keywords that many people would be interested in. Start with the least popular keywords and graduate to more popular keywords as you develop more link popularity.

Ignoring article marketing and promotions.

The average Internet marketer puts up a website and hopes for the best. Many people who begin to write articles never get past the first 10 efforts. Write articles; lots of them. You must participate in forums, submit your website to many directories and search engines and exchange links with related websites that have high popularity rank. Create a plan of action and follow it. List the strategies that you intend to follow in optimizing your website for search engines, and make sure that you carry them out on a regular basis.

Lack of appropriate keywords for your niche.

This may come as a shock to you but if you don't have 100 or more keywords for your niche, you may not be exploring your SEO potential. If you want to successfully optimize your website, you need to know all your keywords and it is also important that you use these keywords on your website content, in your articles, and in any other content that you use to promote your website. There are several programs that will allow you to explore all the subtle versions and permutations of keywords. This will allow you to dominate a few of the little used but popular search terms.

Keyword spamming in hopes of gaining traffic.

This technique is used to grab as many eyeballs as possible without benefit of discretion. Many people make the mistake of using un-targeted or misleading keywords and phrases on their websites and web copy in hopes of driving more traffic to their website. They even throw "invisible" keywords into their web pages or over populate their code in hopes of gaining an advantage with the search engine spiders. They end up being black listed instead.

My advice to you is to be patient, be consistent and create your search engine credibility the old fashioned way; earn it. Many web masters get impatient and they want to see their website on the first page immediately. They fail to apply constant effort in implementing their SEO strategies. As my grandfather used to say, "Shortcuts usually draws blood." Don't get caught in the trap of taking the easy way out for the quick fix. You'll be rewarded for you efforts if you do the work.

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How To Create A Successful Link-Baiting Post

The easiest and probably the most cost-effective link baiting technique is to post unique blog articles that online users might find interesting to read. The trick here is to offer something truly and comprehensively unique, obviously because there will be thousands more like you trying to achieve the same thing. So, how do you create one? Well, if you are creative enough , you can do it yourself, but in case you lack that ability to create something valuable out of nothing, then you might have to get help from professionals. If you have the requisite funds, you can hire professional blog writers and give them the task to create truly and comprehensively unique blog articles for your website. However, just make sure that you own the copyrights, obviously because if you do not do so, other websites may stake their claims on that interesting piece of content that you might be planning to use as a bait for generating the required back links.

There are many variations that you can try while creating or getting done a link baiting blog article, but if you want to concentrate only on time-tested methods, I would recommend that you simply include something controversial in your blog article. Everyone loves a bit of controversy in their lives and if you manage to include something controversial in your blog without ruffling too many feathers, you can rest assured that your blog will be a big hit amongst online users and you will get the desired number of back links for your website. For example, instead of supporting the ongoing protests against global warming, what you can do is present your own unique views on the subject, backed up by facts and intelligent reasoning. As far as this example is concerned, you can find plenty of information on the Internet, which can be used for backing up your claims and views on the subject.

Other popular variations that you can try out would deal with creating a list of something useful such as the top 100 horror movies, top 100 tacks for a particular year, or something like that. You can also create the list of worst somethings in order to make your blog article even more interesting to read. The best thing about these variations is that here you can really be unique since the list compilations will be based on your personal tastes and preferences. This will automatically help you attract those who might share your tastes and preferences. And with millions of online users, you can rest assured that there will be thousands like you. The fan following your blog article generates can then be used for getting the desired number of back links from interested website owners.

Peter Brittain is the managing director of Australian internet marketing specialists Slinky Internet Marketing. Slinky have been leaders in the search engine optimization business since 1999. Peter also owns Australian directory & search engine - Slinky Directory.

Top Five Reasons Why Reciprocal Link Requests Are Turned Down by Experienced Webmasters

Reciprocal linking is one of the accepted methods adopted by webmasters to build traffic, increase link popularity and improve page rank. It is a known fact that in recent times search engines have begun to place more importance to one-way inbound link and consider it to be superior to a reciprocal link. It is also known that search engines do appreciate reciprocal links if the links are from quality theme related websites.

Webmasters receive regular requests for reciprocal link exchange either by e-mail or through their websites where provision is made for the submission of requests for reciprocal link exchange. Why are most requests rejected to the utter disappointment and dismay of webmasters of new websites anxious to increase their link popularity and page rank?

Some of the major reasons for the refusal to reciprocate a link exchange request can be attributed to:

1. When a reciprocal link exchange request is received, the obvious thing the webmaster will do is to visit the website making a request and try to identify what this website is all about. If the request is from a website with an irrelevant theme, the chances are the request will be turned down. The reason is that search engines will not give him any credit for linking with an irrelevant site and he cannot expect any targeted traffic from such a website either.

2. Poor content of your website is another major reason for the rejection of your reciprocal link exchange request. Websites with good quality theme related content are seldom rejected. In fact webmasters appreciate reciprocal link exchange requests from non competitive theme related websites since these sites will provide their own visitors with useful website experience and also receive targeted traffic.

3. If your website is with a PR zero or with a low Page Rank and if you request a link exchange with a high PR site, unfortunately your request will most probably be turned down. The reason being that the high PR site will not benefit by linking with your site. One saving grace here is that if you have excellent theme related content and indicate that you are growing fast some websites will link to you hoping that you will achieve high PR rank soon.

4. Most webmasters want to know whether your link directory is easily accessible to your website visitors. Hiding it in a maze of other information will not help. Your link page should be only two clicks away from your home page. A webmaster with a good link directory set-up will not be interested in complying with your request if your link directory is not easily accessible.

5. Having several dozens of links in each page is another reason for the rejection of a link request. If you wish to succeed in your request then you should ensure that you categorize the link directory and have not more than twenty five links to a page.

It should now be obvious why most requests for reciprocal link exchange are turned down. Having good quality unique content is the best way to start your reciprocal link campaign and succeed in your efforts.

Copyright 2008 Kanaga Siva.

Kanaga Siva is an Expert Author and Marketer. For more Tips, Ideas and Advice you are welcome to his Free Home Based Business Website, and Internet Marketing Blog

1 Way Link Building And SEO

There are genuine ways to enhance your search engine rankings and build credibility in your chosen area of expertise or niche. Improved search engine rankings will generate leads for your business and get you and your business the recognition amongst the masses around the world. One such way to build credibility is called "Article Submission"

Article submission is not something you may be hearing for the first time, in fact it is a method that has been tested in the crucible of time. The only drawback article submission has is that it is a tedious process. The process involves finding article directories and completing all the criteria for submission. However, article submission is a powerful tool to increase search engine rankings.

You need to focus on this tried and tested principle of optimizing websites, while one more method that needs focus is getting high quality 1way links to your website. Your website rank is directly proportional to the number of quality 1way links pointing to your website. The more links you have the higher your page website is ranked by search engines such as Google, Yahoo!, and MSN. So irrespective of the fact that link building is tedious you cannot escape it and link building has to be done.

Although there are many tricks and tactics you can use for short term gain it is recommended that you avoid spending valuable time on such things and instead concentrate all your efforts on figuring out the best way get other websites link to your site without you having to link back to them. This is 1 way link building. 1 way links is the sure shot way to secure higher rank s in Google, Yahoo! And MSN.

This may sound easy but is quite a task. The first step is finding website directories and then begins the tedious process of submitting your website to them. However, the effort eventually pays, as you see your website rankings improve dramatically. You may choose to submit your articles directly to these directories manually or have someone do it for you, however, there are some charges involved.

Articles written should be unique and short about 500 words, also include your link along with an interesting description. The key is to provide useful content to the directories that will add value to their clients. Generally it is a good idea to write articles on topics that are your niche and include your name and your company name in it along with the URL. Also use appropriate keyword containing link text. Superior content is the best way to attract eyeballs. Another strategy you could use is to license content from your website in exchange for a link to your site.

Although article submission has been around for some time and many people associated with SEO are aware of it, it is still neglected due to the extraordinary time it consumes. However if done diligently it is the best way to build 1 way links.

Peter Brittain is the boss of Australian internet marketing specialists, Slinky Internet Marketing. Peter writes a blog on internet marketing and owns Australian directory & search engine - Slinky Directory.