Article Marketing Success - Six Secrets To Creating Fantastic Titles

While there may be some truth to the old adage that you cannot judge a book by its cover, you certainly can judge on article on the Internet by its title. With this in mind, if you are keen on achieving article marketing success, you will want to come to utilize the six secrets to creating fantastic titles for your articles.

• Keep your titles simple. Do not clutter your titles up with unnecessary words.

• Use the least complex words in your title. Do not use million dollar words when simple ones will do.

• Make sure your titles do not contain grammatical errors or typos. You would be utterly surprised about how common these mistakes are when it comes to Internet copy and content.

• If you are writing search engine optimized copy, you will want to make certain that you utilize appropriate keywords and keyword phrases in the titles to your articles themselves.

• Do not be "cute or clever" when it comes to writing titles for your articles as part of your article marketing efforts. What might seem to be cute and clever to you very well may awful to a potential reader. You might completely turn someone off before they've even read a single word of your article.

• With the last point in mind, it can be helpful to have someone else read your title (as well as your article for that matter) before you make the article available publicly. Such a person may be able to point out flaws in your article that you were unable to catch or notice on your own.

Want to learn how I do it? Download my free guide here: Article Marketing Secrets

Mike Upshaw is an experienced internet marketer specializing in list building, traffic generation, article marketing and affiliate marketing. http://www.secretstointernetprofits.com

Online Article Author - Does Your Resource Box Have an Active Link?

For those who are online article authors, it is imperative that those who read your articles consider you a credible source. Your articles should have an active link in the resource box otherwise who can trust the credibility? How can anyone even know that you are a real person?

Does Your Resource Box Have an Active Link?

Many online article submission leaders believe that if you do not have an active link in your resource box that the readers will wonder if indeed you are a credible author or wonder if your information is legitimate. This is a good point, although in my, currently I do not have an active like because the online article submission sites send me too much traffic already with 11,111 articles and so I have a non-active link now on the articles I write, as those old articles just keep on pulling for me?

I suppose I am one of only a few who has this problem, yet I agree with what these online article submission industry leaders are saying completely, today, I have a link in my resource box to a gentleman who is sponsoring my bicycle ride across the nation for charity. Should I still have an active link to my own website? Well sure I should, as long as it does not crash my website from all the traffic.

Then again there are people who are experts on Showing Dogs or Horse Shows and they sell nothing to the industry, but their articles on real estate all have links because they are in that field. Their articles on dogs or horses come from an authoritative standpoint, you can tell by reading them, but they are not selling anything there.

If those by-lines do not have active links, I really wonder if that hurts the credibility of the article. If they have weblinks to their Real Estate business, it does add a link, but absolutely no credibility, as that is a completely different field entirely? Nevertheless, except for a few circumstances you need an active link in your byline or resource box at the bottom of your articles.

"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/. Lance is a guest writer for Our Spokane Magazine in Spokane, Washington

Get That Search Engine Working For You

Marketing tools don't come any bigger than the internet today. When you want to make a name and presence for yourself you must start with an online presence. With a website you are able to open your doors to a whole new world of clients. But just gaining access to them by building a website is not enough as you need to promote it in order to bring your site to your customer's attention. That is when search engine optimization comes into play.

Search engine optimization involves techniques for obtaining higher search rankings when web surfers query keywords related to your website. Search engines are very important tools for bringing traffic to your website that can be very beneficial to your business. Search engines provide traffic that is relevant to your sites content which means conversions tend to be higher. These customers can also become very loyal and continue to return on a regular basis. That of course depends on the skill with which you offer your services.

Before you get those customers for life the first task is getting them to visit for the first time. Many web surfers today turn to search engines when they are considering a purchase or looking for information on a given product or service. This is a fast paced world that we live in and visitors are expecting results that are just as fast. You must provide the information and products on your website in a way that visitors can find it quickly and easily when they arrive. Only when your website does this will it be popular with web surfers.

What a search engine does is evaluate the contents of individual websites and provide rankings of them relevant to key words. The website content plays a very significant role in where it ranks for searches. The search engines evaluate the content of the site and rank it on its relevancy to key searches and ease of access to the information. That means that the content of a site must be relevant to its niche, rich in keywords and frequently updated with new relevant content to get high search engine rankings and with that more visitors.

So really when you use search engine optimization you are promoting your website in the best possible way. It will result in more links to your website and a higher search engine ranking. With both of those working, traffic will also increase as a result.

Search engine optimization is in essence an effort to become more popular within your niche on the internet. It is a popularity contest with the winner gaining the traffic. So search engine optimization can either be your best friend or your worst enemy just depending on if you utilize it or not.

By getting the search engines working for you, you will gain not just traffic, but free, organic traffic and that is the best kind to have. Another thing worth pointing out is that the traffic from search engines is not only free, but highly relevant to the content of your site. That means better quality of traffic with higher conversions.

Increase your Websites online presence today by getting listed on The Authority Business Directory. Plus, don't forget to submit link for inclusion while you are visiting.

Internet Marketing Secret Revealed

How about that headline: Internet Marketing Secret Revealed...sounds like I used to be a copywriter at some point, doesn't it? (I was.)

So, what's this thing that's so great that it deserved an exclamation point in its title?

Actually, you're reading it right now. It's article writing done right.

Let me back up. Naturally when one thinks about internet marketing one conjures up images of squeeze pages and opt in lists and autoresponders...and on and on...in fact internet marketing is it's own category of business...and to do it right you need to know what all of those things are and pronto!

All of the things I mentioned are GREAT at fulfilling the AUTOMATED PART of the marketing process. Each plays a very valuable role.

But when you throw article marketing into that mix, you have the opportunity of Google and the other engines finding your article in this article directory. What do they do then? They show it as a result of their searches when someone has keyed in words looking for what you have written about.

It's all about providing a service to the engines for ones own benefit. No harm. No foul.

Here's an example. You write an article on "Happy German Songs." You post the article to a well established directory. And now when someone out there in the entire world enters something LIKE Happy German Songs into their search box, your article has the POTENTIAL to be one of the ones that comes up.

Depending on the competitiveness for that exact phrase, your article might even rank as the #1 result of that find.

The real internet marketing secret revealed here is that in your Resource Box which accompanies your article that has just come up as a natural result of that phrase, is A LINK TO YOUR WEBSITE!

So if after reading your article, the person has more interest in YOUR content, they will continue to click through and find it at your site.

Can you see now why I put the exclamation at the end of "Internet Marketing Secret Revealed!" now?

Just click the following link to learn EXACTLY how to best use your Internet Secret Revealed! article marketing. Then read Kevin Browne's HIGHEST RATED opportunity reviews at his new site http://www.become-a-copywriter.com/earnmoneywriting.html

Powerful SEO Secrets You Can Start Using Today

If you want to rank on top for Google, Yahoo!, and other major search engines, you'll need more than a basic knowledge of search engine optimization. Those who rank high on natural search results do so because they've been able to effectively manage their on-page and off-page optimization factors.

On-page Optimization

What you do on your web pages can have a positive or negative impact on your search results. However, as we'll discuss later in this article, off-page optimization is even more powerful when it comes to increasing your natural search engine placement.

Some of the most important on-page optimization techniques begin with choosing a key word to optimize your page for. There are a number of free tools available on the Internet that can help you find a keyword that is popular but not overly competitive. Keywords that are highly competitive are often very difficult to place well for.

Once you've selected a keyword, you can take advantage of:

Secret #1: Don't optimize for a single keyword, optimize for a keyword phrase. When you optimize for a single keyword, more often than not, that word is highly competitive and your chances of coming out on top are minimal. Where you gain a significant advantage is by focusing on a keyword phrase. This actually increases your chances of ranking well and ultimately helps you towards ranking well for the single word you originally chose.

Secret #2: Place your keyword phrase within the first 25 words of text, and the last 25 words of the page. The h1 tag can be used for developing a headline on your page and emphasizing your keyword phrase within the beginning of your page text (search engines love h1 tags).

Another suggestion is to use your keyword phrase just after your copyright notice on the bottom of your webpage. This ensures that it is present within the last 25 words of your page.

Secret #3: Place your keyword phrase in your page title and description. Additionally, place the keyword phrase throughout your page - being sure to bold the phrase once, italicize the phrase once, and underline the phrase once. Mention your keyword phrase every paragraph or so. Just make sure that it appears natural. If you stuff the page with your keywords, you'll potentially turn off browsers who would otherwise find your page valuable.

Off-page Optimization Now that you've learned about on-page optimization, it's important that you focus your attention on off-page optimization. Of all the techniques that have been developed for SEO, it still comes down to the popularity of your site.

The ranking of your website in a natural search engine result list is directly correlated to the popularity of your website.

So what do I mean by popularity? Popularity is the number and quality of links to your website. Although I've simplified the explanation here, you should know that links essentially count as votes. If everyone is "voting" for a particular website then the website becomes popular.

Secret #4: Get other sites to link to you. There are a number of ways to improve link popularity. Although I won't recommend a specific link building tool, I will say that there have been a number of good products developed that simplify the process. It still takes time and hard work, but over time, increasing the number of sites linking to your website can pay huge dividends.

Secret #5: Make sure that incoming links are of high quality (sites with a high Google page rank). It's not only important to have other sites link to you, it's also important to have quality sites link to you.

Secret #6: Anchor text must include your keyword phrase. When other sites link to you, make sure the link includes your keyword phrase. Sites that link to your domain can help with overall page rank and popularity, but websites who link to you using your keyword phrase (in the anchor text) are what get you to the top of search engine result lists.

Secret #7: Give people a reason to link to your website. This can be accomplished in a variety of ways, white papers, free content or tools, etc., but ultimately it comes down to offering something of value. If you do, other websites will give you their "vote", increasing your link popularity and your search engine results.

Increasing your rank on major search engines isn't complex. But it does take time and effort. If you want to increase your website ranking, begin by implementing what you've learned in this article and stay the course.

* Michael Fleischner is an Internet marketing expert and the President of MarketingScoop.com. He has more than 12 years of marketing experience and has appeared on The TODAY Show, Bloomberg Radio, and other major media. Visit MarketingScoop for more free marketing articles.

Article Marketing - How Big of an Internet Foot Print or Web Presence Do You Want?

Article Marketing is a great way to create a massive presence on the internet. Each and every article that you write and submit to EzineArticles and other directories becomes just one more article agent working for you 24 hours a day, seven days a week on the internet.

So let me ask you a question. What happens when you type your name into Google or Yahoo? Are there pages of results with your name and information available? Or just a few?

The benefits of massive web presence

Here is an example for you. Many of my students and mentees are speakers. Let's say that great speaker number one and great speaker number two are fairly evenly matched in terms of skill, topic and price. And now Mr. or Ms. Program Director or Meeting Planner has to choose which one to hire.

When you type great speaker number one's name into the search engines, you get two or three results. When you type great speaker number two's name into Yahoo or Google, you get pages and pages of results, many of which are articles that great speaker number two has written and distributed across the internet.

Now which speaker do you think the meeting planner or program director is going to hire, everything else being close to equal? Of course they are going to hire great speaker number two because of the web presence the articles have provided.

Whether you are a speaker, author, coach, information publisher, whatever you are, the more articles you have working for you, the larger presence you are going to have on the internet.

And now I would like to offer you free access to 2 of my Instant Article Templates when you subscribe to my free Article Marketing Minute, a 52 week audio/video newsletter on Article Marketing. You can get your instant access at http://www.ArticleMarketingMinute.com

From Jeff Herring - The Internet Article Guy & the Great Article Marketing Network

Internet Marketing - Book Profits With 6 List Building Techniques That Pay You Every Month

If you've been trying to make money on the Internet for any length of time, you've heard it a hundred times; the money is in your list. A good list can earn you about a dollar (or more) for each subscriber EVERY MONTH! If you are just starting out, you can easily generate 200 to 300 subscribers per month.

There are many methods that you can use to quickly grow your list. I've found it very effective to give new subscribers an Internet marketing book. (Internet marketing is a very large category that encompasses a number of Internet related topics.)

Using this technique, my Internet marketing book, entitled, 'Make Money Every Day' adds 300 to 400 subscribers to my list each month. When you consider that each subscriber is worth about $12 per year, the numbers can add up rather quickly.

To build your list, use a squeeze page that is designed to do one thing, get the name and email address of your visitor. You do this buy offering them something of value in exchange for their contact information. It can be a free Internet marketing book, or ebook, a subscription to your newsletter, or anything else your visitors may be interested in. The important thing is that your giveaway item is valuable enough to entice them to sign up to receive it. Following are a number of techniques that you can use to expand your list (as well as your income).

1. Google Adwords. This is one of the fastest methods to build a targeted list. It is important to choose very targeted keywords and never bid more than you can afford. Once you have set up your ad it can begin to appear within hours and start bringing you traffic shortly thereafter.

2. Write articles. Submit articles to the large article directories. Make sure each one contains a resource box where you will include a link advertising your squeeze page and the freebie visitors will receive. This works best if you submit at least one article per day.

3. Post regularly on forums. On each of your posts, include a signature file that includes your squeeze page and the free giveaway that you are offering.

4. Classified ads. Use free and/or paid ads to entice traffic to your squeeze page.

5. Blogs. If you have a blog, add an advertisement and a sign up form to your blog.

6. Trade ads. Trade ads with other websites. You place their ad on your site and they place your ad on theirs. This ad swap is done for free of course.

Remember, in order for this to work, you must give your visitors something of value. I generate almost 400 subscriptions per month using a free Internet marketing book. Develop a give away that is specifically targeted to the interests of your visitors and watch your subscription rates soar.

Do you want to learn more about how I make money? I have just completed my brand new Internet marketing book on how to Make Money Every Day!

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The Best SEO Practices - 4 All Important Facts To Consider When Using SEO

SEO or search engine optimization is a big factor to consider in your online business. The most successful webmasters tend to concentrate more of their efforts to ensuring there is highly targeted traffic traveling to their websites on a consistent basis. While it is pleasant to see a large amount of traffic flowing to your websites, it could have a negative impact on your site. By applying the best SEO practices you will ensure that only high targeted traffic visits your website. This is critical to your online success. I will reveal 4 important factors that can help you drive in the desired traffic you are seeking for easily.

1. Traffic

SEO was created to help webmasters to increase their traffic to their site. Most websites are built to be viewed by people searching for information on the internet and search engines like Google and Yahoo are extremely important in helping website owners accomplish this goal. Search engines hold a great deal of power and should be taken seriously. To become a powerful presence on the internet you need to be able to take advantage of the power search engines.

Consider this: About 90% of all internet users make use of search engines like Google, Yahoo, MSN, and other search engines to help them in their online activities. Most users utilize Google as their main search engine. Google generates about 70% of all search related activity on the internet.

2. Getting a targeted visitor

One of the most successful marketing strategies a webmaster can use is to perform targeted searches. This marketing technique is not like other techniques, where you could possibly fall short of targeting the correct visitor. These successful webmasters know how to divide their market and filter in the right kind of people a specific product, service, or any other specified content. Usually, people are looking for topics they have an interest in, and by you providing the right market to that visitor, will have a definite impact on your business.

3. Behavior of the search engines

Search engines are in no way different than people, they prefer websites that contain quality information about a topic relevant to what the person is searching for. Sites that rank high on the search engines appear there because they are very popular among people as well as the search engines. To have your site ranked on the first page is a great accomplishment to aim for.

4. Cost Effectiveness

It takes more than knowledge to expand your internet presence to it fullest potential. Optimizing your website will seem like a full-time job and will have an extremely long learning curve, and because of this, most webmasters turn to using SEO tools or using a SEO service to help them with this process. Hiring a SEO firm or expert can be risky. Before you make any deal, you should check out their creditability, the quality of their work, and pricing. Doing so will save you a big headache and a loss of funds.

By keeping these 4 points in mind, you should focus you effort into what is important to your business which is surviving on the internet. In order for your business to succeed online, you need traffic, but highly targeted traffic. Whether you choose to use a SEO firm or use SEO tools and do it yourself, search engine optimization is critical to your online success. Take another look at the 4 factors above and start completing the best SEO practices to assure you get the results you have been working for.

If you do not have the funds to hire a SEO company, then check out this SEO tool to help you rank on the first page search engines fast!

LinkBaiting the Hook: Landing Linking Sharks & Media Whales

Link building sessions at Search Engine Strategies shows are always popular and draw some of the most substantial crowds from the ranks of webmasters and corporate SEO's attending conferences. But only one extreme form of link building, called "linkbaiting" can reel in the big fish and attract industry-wide attention or land whale sized national media for massive linking on the scale site owners fantasize about. The Linkbaiting session at SES 2006 in San Jose offered bucket loads of link bait to hopeful link anglers.

Rand Fishkin (appropriate name for LinkBaiting) of SEOmoz.org was first of a panel of experienced link bait fishermen to present on the topic at the Search Engine Strategies 2006 show. Fishkin recently landed a shark with excellent bait offered at his site he named the "Page Strength Tool," which helps webmasters determine the overall quality score, and can determine ranking factors for their web site beyond simple "PageRank." The tool magically reviews dozens of factors contributing to high ranking of sites and reports to webmasters where they're strong and what needs work.

http://www.seomoz.org/tools/page-strength.php

Fishkin started by outlining the elements that lead to success. Step one to link baiting is in researching a sector link "worthiness" by doing some discovery of "big" players in your field. Check del.icio.us tags and technorati tags on your topic. Can your web site content be tweaked to appeal to pundits in this field?

He suggested "online viral public relations" as another name for linkbaiting, since the "baiting" term seems to carry negative connotations. He recommends selecting a content focus to meld branding and viral elements and to do keyword research to find popular phrases in your area. Digg.com as well as del.icio.us offer "most popular" areas showing what is currently hot. Fishkin also recommends StumbleUpon.com as an undervalued resource to research areas of online buzz and interest. Look for elements that encourage linking.

Fishkin was followed by Cameron Olthuis of Advantage Consulting Services with a presentation titled, "Tracking your buzz - Because your reputation depends on it"

Olthuis emphasized how critical it is to monitor perceptions of buzz. Track your buzz using blog search engines and conversation tracking at popular message boards to follow public conversation about your site. Track the right terms to monitor how people perceive your buzz, Subscribe to RSS feeds using company name, company URL, competitors or industry related sites. He recommends that you figure out how best to leverage your buzz once it starts by watching what people say. If you have no knowledge of what is being said, the buzz you do gain could end up being nothing more than chumming for fish - You may attract them, but you'll never catch them with out hooking them after they show up.

Join any conversations you do find by commenting on blogs, respond to emails and by posting in forums, answering questions, because it keeps your buzz going and can lead to many more links. If buzz is negative, be sure to turn it into good any way you can. Take focus off of negative buzz if it happens by creating a different controversy. ClaimID is a personal reputation management company he recommended using to track online buzz.

http://www.claimID.com

The Mentos & Diet Coke fountain video was discussed by Olthuis as an example of taking control of any buzz that starts spontaneously. For those unfamiliar with it, the video involves putting the candy into Diet Coke to create a fountain of soda. (Fizz in this case, rather than buzz). Mentos took advantage or the buzz created by the video phenom and funneled the traffic to a newly created contest to "Create your own Mentos Fountain." The most popular video, linked to by the home page of the Mentos web site, has been viewed over 6 million times. The Mentos site is at:

http://us.mentos.com

The video can be viewed at: http://www.eepybird.com/

Embrace your buzz, regardless of good, bad or ugly. Measure it with backlinks, brand image, trends, new customers by using Yahoo Site Explorer, blog search engines Google Trends, Opinmind and Google Analytics. Boggs wrapped up with the quip "Learn rinse, repeat."

The next presentation was by Jennifer Laycock, editor of SearchEngineGuide. Her advice is "Give them something to Talk About" Why use link baiting and viral marketing? The cost is the in the idea, not the marketing. Any idea won't do, must be something worth talking about. Once you get that idea, there is almost no cost involved. The technique creates brand evangelists and gives people a reason to talk about your product. Because it is driven by passion, it creates a better conversion at a rapid response rate.

She gave the example of the "Subservient Chicken" game on the web site from Burger King - did it sell any chicken? She emphatically claims that it is "Not about selling chicken, it's about branding and awareness." She observed that it had resulted in hundreds of millions of visits, with an average time on the site of over 7 minutes - unheard of for most web pages. Laycock says it was about "making a brand cool." She asserts that this video resulted in a new demographic of web savvy, mostly young visitors becoming newly interested in Burger King.

Lack of Brand Control is an issue she suggests is on the down side of viral marketing. Laycock warns that there is no control over who gets your message or how it is sent. Unbridled growth of a viral message and complete lack of contol over how quickly or even where you grow. The popularity is often hard to measure.

Laycock gave tips for creating the idea by suggesting that you ask yourself, "What sparks passion in my customers? What hasn't been done before? How will your idea benefit your users? Will your audience risk their own reputation on it? Ideas spread because they are important to the spreader not the originator. A good viral marketing idea is one that builds and works through relationships.

She emphasized that the point of linkbaiting is to "attract eyeballs." Successful link bait makes it easy to spread the word by providing tools or simple methods of sharing. This is one key to the success of videos that can be linked through YouTube.

Laycock recommends scalability be considered before launching and that you must be poised to act if things take off. She urges that it is critical to get beyond the idea itself to exploit motivators. She insists that "people want to be cool, so give them the chance" to do that with your link bait.

She gave the example of Gmail invites as one great method of allowing early existing Gmail users to be cool, by having the ability to invite their friends to the service (when it was by invitation only) via a simple link in the mail interface. She proposes that linkbaiters "use existing networks and take advantage of other peoples resources."

Laycock had her own success in lainkbaiting through a fundraising site she began called "Lactivist," which was intended to raise money for a (mother's) "Milk Bank" by selling t-shirts and seeking donations to support breastfeeding instead of feeding formula to newborn babies.

http://www.Lactivist.com

She used that site to next emphasize that "People are Talking and Linking" so that we need to pay attention to the impact of blogs. She recommends that everyone doing linkbaiting should "Understand the Impact of a good Post." and just as importantly, "Understand the impact of a Bad Post." She suggests that the way to "get people to do what you want is by arousing their desires."

People wanted to participate in the series and spread the word about Lactivist (Short for "Lactation Activist"). She emphasized the importance of being intersted in others, learning their names, visiting their sites and doing active link building.

Did the linkbaiting for Lactivisit work? Laycock claimed the site produced $2500 in profit and $1000 in donations for the Milk Bank. More than 1,000 incoming links make up 75% of the traffic to the site. Total unique visitors 36,500 in a very short period. She says the project also produced a SearchEngineGuide ebook for promotional purposes.

The final presentation was titled, "Gaining Visibility in the Golden Age of Links". Given by Chris Boggs of G3Group. He recommended what he called "Linkbaiting in a search engine friendly fashion" by contacting bloggers specific to your industry.

He said, "You can't just put the worm on the hook, you have to throw the hook out and do link building first," because link baiting has become the holy grail of search marketing. Many hooks are baited, but are cast in shallow waters without big fish to notice or take the bait. You can't catch a marlin with worms cast on wimpy hooks bobbing into a back country pond.

He noted a bad example of reputation issues created by links gained from negative publicity, pointing to the Comcast customer service fuss by a blogger that had bad experience waiting for Comcast service rep to show up and then caught him sleeping on video during the visit. That bad PR has the video complainer ranked at number 5 in a google search for "Comcast customer service".

Boggs spent much of his presentation giving a long list of link baiting site examples from past few months. Notable among them was the "Church of the flying spaghetti monster" and the Air Force One graffitti story (a faked creation that imitated the presidential plane with graffiti spray painted across the wing mounted engine, supposedly done at Andrews Air Force Base.)

Flying Spaghetti Monster: http://www.venganza.org/
Air Force One Graffiti: http://www.stillfree.com/

Each of the examples given in this story produced extreme amounts of controversy or publicity and gained mainstream press coverage. Those sites that successfully create link bait are those that produce positive buzz and lead to massive linking and great PR for sites that do it well. Each of the speakers gave great advice regarding link bait development that, if followed, may lead to landing the big fish of national media attention and many thousands of links with just a big idea and not necessarily big budgets.

Copyright August 11, 2006 by Mike Banks Valentine

Mike Banks Valentine operates SEOptimism, Offering SEO training of in-house content managers at:

http://seoptimism.com/SEO_Staff_Training.htm

Contract SEO for advertising agencies, web development companies and marketing firms.

http://seoptimism.com/Ad_Agency_SEO_Contracting.htm

Content aggregation, article and press release optimization, distribution for linking campaigns.

http://seoptimism.com/Linking_SEO.htm

Internet Marketing And Advertising Company - How To Identify The Perfect Company In 3 Steps

Do You Believe In Running A Campaign Almost Effortlessly?

I've decided to pop this question to you because I want you to think about it. You might even think that even if there is an Internet marketing and advertising company which has this service it has to be pretty expensive.

Times have changed and with the recent advancement of technology and economic movement of different shoppers online you can definitely find a few gems. Your only way to attain these gems about good value advertising packages can be easily done in 3 easy steps:

Step 1: Create A Plan Centered Around Your End Results

This could sound like a tall order you but its really easy. Just pull out a piece of paper and write down the end results you want to achieve. After that scribble out how much you are willing to spend to achieve that.

Of course, you will need to factor in some work hours involved to carrying out the tasks needed such as the sourcing of the company and others. We will discuss more details later but just do this first step.

Step 2: Fill In The Blanks In Your Plan

If you are still a little stuck on putting out a few details in your plan don't worry. I'll break it down for you:

Identify your budget in terms of money on your advertising spots

Think about what you want to advertising in terms of ezine, banner ads, pay per click or so

Focus on no more than 2 ad strategies and ensure that you allot some hours on each item

Justify your work hours by putting in the 'mini tasks' needed to accomplish the strategies

Nothing is ever too trivial in a plan to be left out of your written tasks. Be as detailed as you can get!

Step 3: Choosing Your Perfect Company

There are a few sources you can really count on these days with the flood of information available. However, you can always do it right by ensuring that you want to have a reliable company.

When you make a search about advertising online on Google take note on the advertising packages they provide. If its within your advertising budget then its a good sign. Next is to check the credibility of the company by observing the testimonials.

In closing, if you follow the 3 steps outlined above for sure you will find a good Internet marketing and advertising company for yourself. They may even do everything from your marketing message right to the delivery of the broadcast for you. All the best!

About The Author:

This article is the property of http://www.Simple-Riches.com - you may freely publish it on a website as long as it is not modified in any way. It must include the author bylines; all hyperlinks and URLs must be made or remain active.

Vern How has been earning online since 2006. He is an Internet marketer who believes in giving back by helping others.

Get the detailed advertising musings blog post at Internet marketing and advertising company secrets

For more information on your proven secret to profiting massively on the Internet, check out how to Earn Money Online Instantly!

Title Optimization - How To Use Keywords Effectively in Your Website Titles

Placing keywords in titles of your web pages is essential in order to obtain good organic search engine rankings. Whatever text you place in the Title tags of a HTML page, it will appear in the title bar of a web browser such as Firefox and Internet Explorer. The title of a web page can be considered the most important place to put keywords in every search engine optimization plan.

The words that you place in your title determine how search engines may decide to rank your web page on their organic listings. Most search engines view the title of your web page as a direct indication of whether your website is relevant when someone does a search.

To optimize title effectively, you need to place unique title for each page of your website. The title of each page must be relevant to the content and keyword phrases used in that particular page itself.

One good technique of title optimization is to use a combination of words and phrases for different pages so as to drive different kinds of targeted traffic to your website. By doing this, you are able to optimize more keywords and thus getting more traffic for the different services and products offered on your website.

One common practice of website owners is that when they first design their websites, they place their business name in every title of every page. Not to say that placing business name in the title of a page is bad, but it should be done with combination of keywords that you intend to optimize. By just putting your business name, you are wasting valuable title space that can determine whether you rank number 1 or number 1000 in Google.

A better way to put your business name in your title is to place important keywords phrases at the front of the title and ending with your business name. Take note that the front of the title is very important for search engine optimization and make sure that you place the most important keywords at the front. In this case, you will stand a higher chance to rank high in search engines, as well as displaying your business name for branding purpose.

With good planning of title and basic on-site optimization, you will be able to rank well for keywords if the competition for the selected keywords is not very tough.

Cheow Yu Yuan is the co-founder of HomeBizGears.com, providing search marketing services

Check out more about Search Engine Optimization at http://www.homebizgears.com

Please feel free to republish this article on your website, or distribute it to your friends or clients, as long as you leave the resource box intact.

Part 1 - Marketing Elder Care Services - New Strategies For 2008 And Beyond

Marketing your elder care service in today's "mature market", means offering added value at every turn. Setting yourself apart from the competition and convincing your prospects that they would be absolutely crazy to do business with anyone else but you is essential to your survival.

Understanding and addressing the financial concerns of clients may seem foreign to many elder care service providers, but without that knowledge and a proactive approach to helping them solve those problems, elder care services lose private pay clients faster.

Some of the key concepts that all providers should have a basic knowledge of, and a referral source for include:

Reverse Mortgages- using home equity to pay for immediate long-term care needs at home.

Long-Term Care Insurance- be sure to ask if your client has this important coverage.

Veterans Aid and Attendance Pension Benefit- is your client a veteran or were they married to a veteran who is now deceased? This benefit can help pay for in-home care for longer periods of time.

o The Veterans' Administration offers a Special Pension with Aid and Attendance (A&A) benefit that is largely unknown. This Special Pension (part of the VA Improved Pension program) allows for Veterans and surviving spouses who require the regular attendance of another person to assist in eating, bathing, dressing, undressing or taking care of the needs of nature to receive additional monetary benefits. It also includes individuals who are blind or a patient in a nursing home because of mental or physical incapacity. Assisted care in an assisted living facility also qualifies.

o This most important benefit is overlooked by many families with Veterans or surviving spouses who need additional monies to help care for ailing parents or loved ones. This is a "pension benefit" and is not dependent upon service-related injuries for compensation. Most Veterans who are in need of assistance qualify for this pension. Aid and Attendance can help pay for care in the home, nursing home or assisted living facility. A Veteran is eligible for up to $1,519 per month, while a surviving spouse is eligible for up to $976 per month. A couple is eligible for up to $1,801 per month*.

Learn how to provide your clients with the right information that will keep them actively private pay longer. From more information and amazing ideas that help you market your senior service go to www.ultimateseniorservice.com and sign up for the The Amazing Senior Service Business Booster Ezine- FREE!

For more information and the FREE Amazing Senior Service Marketing EZINE, please go to http://www.ultimateseniorservice.com or http://www.marketingmyseniorservice.com

7 Tips for Getting Your Images Indexed

Image search is the fastest growing search on the web. And, since Google, Ask and Yahoo are now including images in their search results pages, web marketers have been presented with a whole new opportunity. So it only makes sense that website owners follow a few extra steps to ensure their images are optimized for search:

Use Alt Tags Properly

Your alt tag should describe your image and include your keywords whenever possible. Not only this is useful for search engine optimization, but it's also crucial for web accessibility.

Use Keywords In Your Image Names

Attention all do-it-yourself webmasters out there... your digital camera's default filenames do nothing for search engine optimization. Update your image names to include your keywords. An image named "green_polo_shirt.jpg" will be much more effective than "dcs001597.jpg".

Optimize the Text Surrounding Your Images

The text adjacent to your images should contain your keywords or keyword phrases. This technique is relatively easy to achieve simply by including a caption with all of your images.

Check Your Robots.txt File

Before the existence of image search, most webmasters disallowed crawling of the image folder. For some of us, this has become the default structure of our robots.txt files. If you have images that you definitely do not want in the SERPs, consider creating two different folders for your graphics - one that is crawlable and one that isn't.

Create a Sitemap for Your Graphics

A separate sitemap allows you to point to your images with proper link text and ensure that the spiders index all the images you would like to have indexed.

Take Advantage of Social Networking

Submit your images to Flick'r, YouTube, and other photo sharing sites. Be sure to take full advantage of optimization features such as tagging.

Don't Forget the Meta Data

Photo gallery pages are often generated from programs or scripts that ignore meta data. You can give your photos a boost in the search engines by manually adding keyword and description tags to your gallery pages.

Keep in mind that images found in the search engines are often used out of context. If copyright issues are important to you, you might wish to watermark your images, or keep certain ones in a disallowed folder.

Karen Scharf helps small business owners attract and retain more clients. Karen coaches and trains website owners on various tricks and techniques that have been proven to increase website conversion. She offers coaching programs and a Marketing Makeover to turn your ineffective advertising into a profit-pulling system. Grab your FREE checklists, whitepapers and reports at http://www.ModernImage.com - You can also get a FREE subscription to Successful Site Secrets at http://www.SuccessfulSiteSecrets.com

Article Marketing - Does It Pay Off To Market In Other Niches?

Many people who get started in article marketing or even Internet marketing in general try to market Internet marketing products. However, they themselves have not made a few decent sales online, let alone make a full-time income on the Internet.

Truth is, there are not many people out there who are interested in making money online as there are people who want to...

- Lose weight

- Get better in relationships

- Get happier

- Have less stress

- And lots more of other stuff!

And there are many more other niches. You'll also be competing with article marketers who are not so into Internet marketing like many of the readers of this article will be. Most of the writers in those niches submit a few articles for testing or merely for small branding purposes.

However (and that is a big however!), if you use them purely for out and out traffic generation to your websites, you can get almost all your articles in the 3-digit zone easily. Many of my articles in other niches reach a 100+ page views after just a week or so and many others hit 300 or more page views.

The simple fact is this: articles in other niches away from the 'make money online' niche or 'Internet marketing' niche generate far more page views, which means far more traffic to your website. You'll also get far less sophisticated competition who are no well-versed in Internet marketing tactics!

So make use of this information to start marketing in niche markets if you haven't. I'm not saying don't sell to the Internet marketing niche (please do so if you have a quality product!), but venture into other niches where it is potentially a lot more profitable.

Fabian Tan is the author of the free 51-Page Report:

"Murder Your Job: How To Build Cash Sucking Autopilot Businesses In 30 Days Or Less!"

Head over to http://www.MurderYourJob.com to get your free copy now before it's gone!

Dominating the Search Engines With the Help of Search Engine Optimization

To reach the top of major search engines, like Google, you'll need to focus on both on-page optimization and off-page optimization. These strategies ensure that your web pages are properly coded and that many third party websites are linking in. Make sure to develop your web pages with proper search engine optimization techniques. Once you've done so, focus on building links to your website. Links should be formatted properly and generated from high ranking websites (Google PR).

1. Begin with properly formatted Meta Tags. The meta tags, including your title tag, description tag, and keywords tag, are important for classifying your web page and communicating to the major search engines the content of your page. Although meta tags are not as important as they once were, they are used for many purposes including how your listing appears in search engine results lists.

2. Focus on keyword density. Are you trying to optimize for a particular keyword or keyword phrase? Keyword density is the concentration (as a percentage) of your keyword phrase on a particular web page. Keyword density should range between 2 and 8%. To determine your keyword density on a given page, divide the number of times your keyword appears by the total word count of the page.

3. Use proper page formatting. Search engines love to see emphasis. You can identify your keywords with specialized tags such as title tags (h1, h2, etc.) and properly formatted text. Be sure to bold, italicize, and underline your keywords at least once on the page you are trying to optimize.

4. Generate links to your website through article marketing and link building activities. Submit original content to article directories and authoritative sites in order to generate back links. When a third party website links to your site, search engines take notice - improving your overall search result placements. Build as many back links as you can.

5. Obtain listings in Web directories. Large directories like the Yahoo! Directory, DMOZ and others are important to improving your overall search results. Many websites use these directories to display websites when users search on a particular term. If you're not included in the directory, your website may never appear as a search result option.

6. Use social bookmarks to generate inbound links. By bookmarking your website or webpage on popular social bookmarking sites, such as Reddit, Digg, or Del.icio.us, web browsers are pointed to your website and valuable links are created. This strategy is essential for making users aware of your content and generating interest. Many sites will provide links to valuable content.

7. Be persistent. By applying search engine optimization techniques on a regular basis, you're sure to improve your Google placements. The key however is to remain vigilant and continually apply seo even when you've achieved a number one ranking. Do so ensures that you will remain in the top position.

These strategies are important for anyone interested in improving search results for their website. Begin any search engine optimization effort with a thorough review of your website's strengths and weaknesses. Once you've identified areas for improvement, separated into on-page areas and off-page areas, you're ready to being promoting your website.

Michael Fleischner is an Internet marketing expert with more than 12 years of marketing experience. He has appeared on The TODAY Show, Bloomberg Radio, and other major media. Read The Marketing Blog for general marketing advice and visit The Good Marketing Tips Blog to receive your free daily SEO advice.

Article Marketing and Social Bookmarking

The reason why some webmasters use articles from free content directories is to drive targeted traffic to their website and to increase their income. More and more site owners have seen the effects articles have done for the traffic of their sites.

Article marketing is a very good method, especially for those new entrepreneurs who have just begun to work as an affiliate for several different companies and are in need of funding, yet at the same time they need to build a small niche website to steer visitors towards their site so they are able to begin earning income.

Writing and submitting new articles is a crucial part of any website promotion strategy. A well written, informative article helps to build your credibility in your subject area. The links in the article resource box provide targeted traffic and effectively help to optimize your site for the search engines.

Writing and submitting new articles to article directories is an continuously task that should be performed at least on a weekly basis. Each article that is approved and published by an article directory is "hot" only for a day or two. This is because it will be displayed on the "latest articles" pages which receive more traffic than the category pages. A new article will typically remain in Google primary search results for only a week or two before it will be sent to the supplementary index. You should keep in mind though that most articles submitted in bulk to many directories will be interpreted as duplicate content and will end up in the supplemental index.

This is the reason why it is so important to submit your articles on a regular, frequent basis. If you submit at least one article a week, then you will always have a few articles that are in the primary index and getting more readers.

Submitting new articles to article directories might not be enough though. Promoting your articles while they are still "hot" is also very important. One of the most powerful promotional methods is to take advantage of the explosive growth of social bookmarking sites.

Social bookmarking sites like Delicious, Reddit, Digg and Technorati allow users to bookmark and share their favorite web pages (blogs, dynamic or static web pages, articles and so on). If you bookmark your articles in various directories, you can increase the number of people that are exposed to your article. As they click through on your headline and they read your article, they may choose to click your active hyperlink to visit your website, bringing you indirect, but targeted traffic.

The more links an article has pointing to it, the better it will rank in the search results, so these links have a very important SEO value as well. Social bookmarking sites are a very powerful tool to get more links pointing to your articles, providing a higher ranking in the search results.

By its own, article marketing is an extremely effective method to promote your site and improve your search engine optimization, but by taking advantage of the viral nature of social bookmarking, you can dramatically increase the range of your audience and ultimately, bring more visitors to your site.

The author is webmaster at Articleated.com a free article directory.

The Importance of Copy in SEO: Ontological Text Recognition

The old days of SEO are gone. Just not too long ago, standard SEO practices would place a site in the graces of the major search engines. Let's examine what these standard techniques are before I venture into the copywriting/ontological part of SEO.

-Clean code and use of a CSS. It is still imperative to write in clean code and avoid proprietary tags or server side extensions such as the ones created/required by certain web design programs. Use a cascading style sheet to reduce attribute clutter.

-Keyword density. The accepted parameters call for keyword presence on each page in order to rank well for the particular term. Too little density and the search engines will not rank the site well and too much will be viewed as spam.

-Unidirectional and reciprocal linking. The more sites linking to one and the better the site will score. Note: reciprocal links are being discounted by Google in particular because of rampant, free for all link exchange abuse. Make sure anchor text reflects the keywords being targeted when conducting a link campaign.

The standard above guidelines are what many SEOs are focusing on to help websites in the top rank arena.

While these are still the basics, we are seeing a a shift in the ranks where sites rank extremely well for a keyword without such term even being present on the page. How is this possible? The only possible explanation is the contextual text relationship or theme of a site.

Google seems to be at the forefront of this technology: the sites that are doing well even for terms that are not present in the text or anchor links are very rich in related content. Also, very important, the site relates to the particular key phrase. Let's try an example: when searching for "market timing", a site is in the top 3 in Google. The site has hundreds of pages indexed and deals with market research for stocks, stock buying and investment decision tools. A human being reading through the site found by searching for market timing will find the site extremely informative and pertinent to the search. Then, how is it possible that Google could rank it high if it is just blindly indexing the text to find the exact keyword? The answer is ontological text recognition. By reading the contextual relationship between words and paragraphs, Google is capable of "understanding" that the site, without mentioning a particular keyword, will be relevant when a user searches for it.

What does this mean for you? Simply put, a lot. Copywriting is king. Well written content, informative article writing in conjunction with standard SEO techniques are the new search optimization reality. It means more work but also the advantage of maintaining more solid ranks over time as no competitor site can just easily tweak some code to rank higher. We have been focusing heavily on this new aspect to find the best way to create user friendly and rich content that will be positively received by search engines and searchers alike.

Fabio Braghi is a SEO specialist who owns seotampa.com, a search engine optimization company.

Success Advertising - Low Cost Advertising Strategies That Effectively Market You Business!

When practicing Internet marketing skills it can be an exciting and creative activity, but if you do not understand exactly what you are looking for or how to properly get the results you require it can become frustrating and expensive. There are ways to promote your product or services in a low cost or no cost manner and create incredible returns. Here are some tips that will assist you in your Internet marketing endeavors.

The system outlined below has helped launch to pre-sell over $8,000 in books, over 250 visitors registered for a seminar in less than 2 weeks and the cost was under $25. As well using this strategy a company made over $180,000 in consulting fees. This strategy has provided the formula to create lucrative returns for many more entrepreneurs. With some planning and desire you can market your business effectively and successfully. This proven strategy will assist you in increasing the visibility to your website and generate leads and sales.

Business cards
Business cards are one of the best marketing tools to use. Make sure to use the front and back of your business cards to maximize your benefits. Carry them with you wherever you go and be prepared to hand them out at every possible opportunity. If someone hands you a business card, make sure to add their information into your database and email them within 48 hours to update them of any special events you should have.

Power of a picture
If possible make sure to capture your customer's happy moment of the time they purchased your product in a picture. Possibly capture these precious moments and display them all in a creatively arranged calendar. Any gift shop, auto repair shop, or dentist office would be happy to display your beautiful calendar 365 days a year.

Associations
There are many associations that are willing to advertise your business virtually. The great benefit of this type of marketing is the chance to network. Another benefit is the opportunity to make presentations which lead to publications. Many of these publications include a mention of your business in association newsletters, enzine or their websites. Often they invite you to write an article which helps in visibility of your business.

Be a part of a committee
Involvement in a committee is a great way to also increase the visibility of your website and business. This marketing strategy also allows you to increase your networking list.

Contest
Holding a contest is a great way to do back-end marketing. You can advertise a contest to generate new traffic to your website. Trade show booths are a creative location to hold contest for your business as well as on your website, generating tons of free publicity.

Linking
You can link your website to other complimentary websites. You can offer discounts to prospects that have been acquired through this method if they mention linking websites. This strategy of internet marketing can be a very low cost probability to your business.

Special offers
Secure special offers and bonuses with other businesses that are in your similar field. This method is a positive outcome for all parties involved. Make sure you cross-promote with valuable and reputable businesses, it is always most effective that they are equally dedicated to your joint campaign.

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