How To Find Topics for Article Marketing

If you do article marketing, or even if you're planning on including this in your arsenal, the most important word for you to memorize is...Quantity!

Notice, I didn't say quality. Quantity is the name of the game if you're using articles to drive traffic to either a normal web page or a squeeze page. Now, quality is an issue in one sense. You want to deliver meaningful content to your reader because he or she will decide to click through to your page based on your content. Also, your article is your first impression.

The reason you need to go from quantity instead of quality is because of the way the internet works.

Think about it: How are people going to find your article? Not by going to EzineArticles and sifting through all the articles. People are going to find your article through a search engine. So, the more articles you write, the more chances you have of being picked up on someone's search.

Article marketing is long tail marketing, par excellence.

Well, if the name of the game is quantity, then how do you find five or ten topics to write articles about every single day?

Some of my resources for topics include

• previous articles on EzineArticles
• the fifty or so internet marketing blogs I subscribe to
• Internet marketing forums
• and, Google searches about specific issues.

I write five to ten articles per day religiously. The way I do it is this.

Before I go to bed, I sit at the computer and make a list of ten headlines for articles to write the next day. If I need any inspiration, I go to the above named sources. But I don't go to bed until I have my ten headlines written down.

I lay my list by the computer so I can find it first thing tomorrow.

As I'm sleeping, I think my subconscious mind must be working on my articles for me-using the headlines as a guide-because ever since I started doing this, when I get up the next day, get my tea, and sit down at the computer, I notice that the articles seems to just flow out of me.

I basically sit down and write until I'm done.

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Breakthrough Article Marketing - Revealed - 3 Fresh Secrets to Improve Your Article Marketing

If you have been in the internet for quite sometime, you probably know that article marketing is dominating the World Wide Web. Millions of webmasters from all sides of the world are using this technique to either popularize their website or promote their products and services.

As more and more people are taking advantage of this impressive marketing method, the competition in getting the attention of online users has grown stiffer. As a marketer, you must device mechanisms on how you can constantly improve your article marketing strategies so your articles will stand out above the rest.

Here are the 3 fresh secrets to improve your article marketing:

1. Titles. The competition begins when online users search for your targeted keywords. When they search content using search engines, they will be presented with numerous articles that are related to the keywords they have keyed in. To give your articles an edge, you must give them titles that are keyword-rich. This will help them get better placement on search page results. However, it not enough that your titles are keyword-rich, they must also be appealing so online users will be enticed to read your articles. Consider your titles as baits that must attract online users at first glance. Let them know what is in store for them when they read your content.

2. Content. Once you have successfully grabbed the attention of online users through your titles, learn how to sustain that attention by making your articles content-rich. Provide the information that your readers are looking for so they will be glued on your article. Keep your content short, concise, and direct to the point by presenting the most important information upfront.

3. Resource box. This is the element that you would like to focus on if you would like to improve your conversion rate. Make it powerful and compelling so it can effectively move your readers to click on your website's URL.

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Article Marketing - Why I Use Article Marketing To Generate Avalanches Of Leads

If you are doing any kind of article marketing now, you might be doing one of the following:

- promoting affiliate products to make commissions

- promoting your own sales page to sell products

- promoting a so-called Made-For-Adsense blog

- posting articles on your own blog to generate content

And I'll probably get 'killed' for saying this, but your articles are getting wasted.

Very few, and I mean very few, use article marketing solely to build a list. And lots of money is being left on the table, I'm afraid to say.

I basically do all the steps in Bum Marketing (the term created by Travis Sago to describe article marketing) but the difference is I promote a squeeze page to collect leads. The only way anyone can get extra information from me is if they enter their name and email address. I figured, if someone is not willing to give me those details, what more actually paying me online? Let's face it: we are running a business here, not a charity.

The reason why this is effective is because someone who likes your article is 'warmed up', he will want to get more information from you, and an email newsletter is the perfect way to do that.

So go and build a list with your articles. Write and submit multiple articles daily to top directories, and you will see floods (and I mean floods) of traffic and leads. Your lead generation will practically receive an instant boost. Your business will be given a positive kick up the rear from the results you get.

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SEO Copywriting - its Importance in Search Engine Optimization

SEO copywriting, simply put, is a new way of writing content in a way that is search engine friendly.

Search engine copywriting involves framing the contents in a web-friendly manner. A widely prevailing misconception about search engine copywriting is that search engine copywriting is nothing but stuffing the content with keywords to make it rank high in search engines but a hopeless read for visitors in the process. However, the fact is quite dissimilar. In fact, search engine copywriting is the ideal blending of keywords and key phrases to make the content an interesting read to visitors, and search engine friendly.

For aspiring search engine copywriters

If you plan to try your hand at search engine copywriting, you need to take care of some points:

Density of keywords in the content- Search engine copywriting, as opposed to normal copywriting is writing for both search engines as well as human surfers. Hence, a well-planned mixture of keywords and key phrases should be used.

Make a comprehensive keyword research before starting- A webpage is usually optimized for a particular keyword or a group of key phrases. Hence, knowledge of keywords and key phrases in advance will result in faster and easier framing of the content.

Placement of keywords and key phrases-search engines scan the entire page for relevant keywords and key phrases, not just the first paragraph or heading. Hence, the idea should be to make the entire content keyword friendly. The beginning of the page should contain the important keywords as some search engines refrain from reading deep into pages.

Keyword density-This is a serious consideration. Overstuffing the content with keywords and key phrases does not ensure high ranking. In fact, search engines like Google are prompt in penalizing websites with overstuffed keyword content. Ideally, a webpage should be optimized for one or two primary keywords and around five secondary keywords and the ideal density should be 3%.

Length of page: All of your web pages should have sufficient text. The home page is the most important section and should be emphasized upon. As far as word limit is concerned, search engines such as Google, Overture, and MSN prefer pages with number of words between 300 and 500 on your home page and important section pages to assess its keyword relevance.

SEO copywriting is not difficult, but a bit complicated as compared to normal copywriting as the needs of both search engine and human visitors have to be taken care of. Hence, being a little methodical in your approach can bring overwhelming results, something that you had never imagined before.

Anirban Bhattacharya is a journalist/editor in the field of Internet Marketing and internet business as a whole and has written over 300 articles for various websites. The articles are a result of the knowledge he has drawn after performing comprehensive research on promotional marketing. To have a look at other research based articles written by Anirban Bhattacharya please visit SynapseInteractive seo services.

Article Marketing And Why Your Business Needs It

You have probably already heard about article marketing and now you are wondering if it might be able to help promote your business. Web sites by themselves can draw some traffic but are often limited in terms of successful business marketing or campaign marketing. Of course, that depends on the type of online advertising you are using. Article marketing, however, provides you with a very efficient and lasting tool that can bring lots of targeted traffic to your doorstep - ready to look at what you have to offer. Here are some reasons why article marketing should be part of your online marketing strategy.

1. It Provides an Excellent Product Marketing Tool

Whatever it is that you are selling, the Internet can put the word out faster than any other means. It can also reach a much wider audience, even providing you with a global outreach - at a relatively low cost. You may already know that keyword promotions, such as Google's Adwords, and other cost per click programs, can be very effective also - but they are not cheap.

Article marketing, on the other hand, which also uses those same keywords, is free - except for the cost to produce the articles (unless you write the articles yourself). These articles can be professionally written on the same keywords that your web site focuses on, and they can be distributed at no cost to you and posted online - in multiple places.

2. It Brings Targeted Traffic to Your Website

Once you have a number of quality articles written by a freelance writer - one who specializes in Website content, you have the quality you need to get the job done. Your article marketing starts when they get posted at some of the more popular article distribution web sites. The search engines find them - and they begin to direct targeted traffic to your web site.

3. It Directs to the Right Page

The article itself needs to be written around a keyword or keyphrase which will then direct people interested in that subject to a particular page on your Web site. For instance, if you were selling plumbing products, then you would want articles dealing with all aspects of plumbing. Titles may include things like How to Choose the Right Faucet For Your New Kitchen; or, How to Fix That Leaking Showerhead; to, What Are the Most Popular Bathroom Fixtures?, etc.

Each article leads people to the right page on your web site. The first article, for instance, How to Choose the Right Faucet For Your New Kitchen, would direct traffic to your Web page which provides more information, and some links where your visitor can find new faucets, faucet parts, and possibly books on the subject. As you can also see, a couple of the titles work to get people's attention - and you then provide the solution to their problem - and get sales.

4. It Is Effective Because of Multiplication

One of the great aspects of article marketing is that other people are most likely selling the same thing. You ask, how can that help you? Simple - every web page needs web site content. Since other people who have plumbing web sites (according to the earlier illustration), or blogs, also need web site content, they look for free articles to build their web site faster. Article distribution centers require that the author's name and web page links remain attached at the bottom. This means that for every individual that picks up one of your quality articles - it also provides another inbound link to your web site (at no cost to you) - increasing your search engine popularity.

5. It Works Around The Clock

Each article continues to be a part of your strategic marketing plan and efforts as long as it remains on the Web. Article marketing continues to work to promote your product or service around the clock. Because others will pick up some of the articles - your Web site popularity grows even more with time, increasing your targeted traffic - and profit.

A simple way to get started is to communicate with a web content writer who knows how to write for the search engines (SEO), and who can give you the quality web content articles you need.

By Mike Valles - a home business, finance and real estate writer and marketer. For more information about Internet marketing and tools you can use - including PLR and MRR materials, Web page templates and headers, go to his Web site at: Article Marketing To Go.